I'M IN LOVE WITH BENCHMARKING. I love gathering data about organizations, but not simply for gathering's sake. It's got to be focused information that can help to paint a picture about success (or the potential for success). For me, benchmarking is a nifty tool that can help to answer two key questions every nonprofit needs to ask: 1) how can I tell how my organization's doing until I start to compare it with similar or better organizations? and 2) how can I know all that might be possible for my organization until I know what's out there already? Benchmarking is one way to get a handle on exactly this type of information. It can be as simple as sending an email or as formal as making an on-site visit with a laundry list of questions for specific staff or board members. What you find out can help you to place your organization on the great continuum of organizations like yours. It gets you grounded and lets you know if your organization is at or near the top