DESPITE TONS OF READILY AVAILABLE ADVICE ABOUT THE WHYS AND HOWS OF STRATEGIC PLANNING, many organizations still engage in planning because someone else told them to do it. That someone could be a funder, a consultant, a staff leader, a program partner, a board member -- anyone, really, who has the audacity or ignorance to say "money/audience/visibility will come if you have a plan". Fact is, many of these folks don't particularly care if the plan functions or not, just so long as there's a piece of paper or swell looking PowerPoint to show for it. The bottom line is if planning doesn't well up from some deep, shared core organizational values, it will be a hollow effort that will ultimately be tossed aside for someone else's shiny, new imperative. (Did you just hear the thud of the last plan hit the bottom of the trash can? Or, as the illustration above suggests, it miraculously tumbles like a house of cards, never to be seen again.) The ...