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Showing posts from March, 2011

What Do We Owe Our Members?

THIS POST IS FOR ALL THOSE ORGANIZATIONS out there who rely to any extent on membership dollars to fund their work.  This maybe even applies to organizations who don't have memberships, but rely on ticket subscribers, major donors and underwriters.  The question that's on my mind has to do with how much information we give (or withhold) from folks who support us.  How much of the organizational curtain do we pull back for these faithful and generous souls?  After all, it can get pretty messy behind the curtain. I guess it depends a lot on how you/your organization view members.  We expect, perhaps without much thought, that members will automatically renew their support year after year.  We throw some benefits their way, give them a wine and cheese reception every once in a while, and cash their checks.  Are they just dollar signs for the balance sheet, hungry mouths to constantly feed with programming, precious commodities or fickle friends?  All of that or something else...o…