Periodically, social media is ablaze with comments from nonprofit leaders bemoaning the fact that their organizations are too small to keep up with a seemingly overwhelming amount of professional and regulatory standards. While one may hear less outright complaining from big nonprofits when they turn a blind eye to the importance of standards, ethics, and the public trust, chances are we'll be reading about their transgressions in the headlines. Whether nonprofits flaunt the public trust due to ignorance or by design, the performance expectation for all nonprofits -- no matter their size, discipline, or resources -- is grounded in the fact they have been incorporated to perform a public service. They have entered into a relationship with the public that fulfills a need for which they receive benefits in return. Chief among these benefits is tax exemption for mission-related activities and the opportunity for donors to make tax-deductible contributions. When a nonprofit honors