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Showing posts from October, 2010

Should Vision Statements Be Impact Statements?

A KEY AND EARLY COMPONENT OF STRATEGIC PLANNING involves a critical review of an organization's vision and mission statements.  Most of the cultural nonprofits I work with have mission statements; few of them have vision statements.  I often refer to mission statements as the articulation of where an organization is now (and its importance for being, serving, and providing a public benefit) and the vision statement as the embodiment of the organization at some future point in time.  Sure, that's what visions are all about, but shouldn't they be about something more? That's where impact comes in and thanks to practitioners like Hildy Gottlieb and her Community-Driven Institute , the women of the Social Change Divas Daily and others, I really do think that the vision statement must answer this question:  if we consistently meet or exceed our mission, what will be our organization's impact on our audiences and our community?   Without long-term external impact, what&