Lately, I've been knee-deep in thinking about newsletters. I just spent an afternoon with a client who wants to start a newsletter, so we poured over samples as we contemplated who would receive it, what topics would be covered and how frequently it would be produced. Less than 24-hours later, I overheard a colleague say that his organization wanted to do a newsletter, but if it couldn't be published quarterly there was no point in doing one. I've also got one to assemble for my association this week. Judging from the number of hard-copy and electronic newsletters my association receives each month, it would not be an understatement to say that they continue to be the communications backbone of most nonprofits. These little bundles offer insights about an organization's work, build cases for support, promote programs, and acknowledge the involvement of the community. They are the prolific example of how organizations "reach out and touch someone", even a...